Thursday, January 14, 2010

separating the peanut butter from the chocolate

I've come to the conclusion that not everyone sees that my broad set of skills is a good thing . . . which is a little crazy, since my non-game work keeps me in-touch with the latest trends in visual style, design and usability - and my game work is constantly offering new solutions to visual challenges in the advertising and marketing world. It's like a dirty little secret that each offers so much to each other, but neither really wants to acknowledge it.

I read this the other day on JON SCHINDEHETTE's blog and it stuck with me . . . "You need to be creative and conceptual first and foremost. No matter what you work on, you need to bring something imaginative to the table. Everything else is about having the eye, the communication skills, the energy to follow through and the intestinal fortitude to stomach the stress and pick your battles."

I think that sums me up - creative and conceptual - and it really shouldn't matter what category or label you put on the work. But, I'll pick my battles and keep the secret. I'll separate my portfolio and resume into two. I'll put the peanut butter on one plate and the chocolate on the other - and I won't even mention the graham cracker and toasted marshmallow that I also have to offer.

Here's a peek at my design for the agency side . . .



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