I read this the other day on JON SCHINDEHETTE's blog and it stuck with me . . . "You need to be creative and conceptual first and foremost. No matter what you work on, you need to bring something imaginative to the table. Everything else is about having the eye, the communication skills, the energy to follow through and the intestinal fortitude to stomach the stress and pick your battles."
I think that sums me up - creative and conceptual - and it really shouldn't matter what category or label you put on the work. But, I'll pick my battles and keep the secret. I'll separate my portfolio and resume into two. I'll put the peanut butter on one plate and the chocolate on the other - and I won't even mention the graham cracker and toasted marshmallow that I also have to offer.
Here's a peek at my design for the agency side . . .


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